Welcome to Bernatchez & Company where Research Meets Purpose

I’m Dr. Annie Bernatchez, and I created Bernatchez & Company to offer something I felt was missing: a consultancy that blends academic depth with practical strategy — for those seeking to make research-informed decisions and work toward a meaningful and profitable future.

Each challenge is approached with both depth and flexibility, while our aim is to make knowledge useful — not just theoretical.

Whether you’re part of a university, nonprofit, public institution, small business, or corporation aiming to better understand your community, users, or clients. Welcome, you’re in the right place!

Who We Are

At the core of Bernatchez & Company is a commitment to curiosity, clarity, and collaboration. We bring together academic research, UX/CX (user and client experience), and critical thinking to help you unlock insight, make informed decisions, and design experiences that resonate.

What makes this practice unique is its foundation: a sociological mindset, rigorous methodology, and an ethical approach to knowledge and collaboration. We believe strategy should be thoughtful, research should be actionable, and insight should serve both people and purpose.

What We Offer

Bernatchez & Company offers tailored support in two key areas:

1)     UX & CX Research

Whether you're launching a service or refining an existing one, understanding real user needs is essential. We use interviews, surveys, and observation to help you improve how your services are experienced — by the people who matter most.

We also offer workshops in critical thinking and creative problem-solving, designed to help teams and organizations evolve how they approach complexity and innovation.

2)     Academic Research

Whether you're building a case for funding, designing a new initiative, or exploring a complex social issue, we help you structure rigorous research, interpret findings, and turn evidence into action.

We also offer lectures drawn from university-level teaching and coaching for students and academics looking to sharpen their path and elevate their work.

Why It Matters

We live in a world overflowing with information, yet often lacking direction. What’s missing is not just more data, but better questions, better frameworks, and more meaningful methods. That’s what we offer.

What You’ll Find on This Blog

This blog is a space for curious minds — whether you're a student, a strategist, a designer, a researcher, or someone building products or services that need to work better for people.

Here, you’ll find:

• Plain-language explainers on UX/CX and academic research

• Tips for building ethical, creative, and inclusive research projects

• Critical takes on innovation, design, and social responsibility

This is also a space for reflection — what’s working, what’s not, and how we can do better.

If you’re interested in working together or staying in touch, feel free to explore the strategic services and the academic services, join the newsletter, or get in contact!

Thanks for being here — I look forward to what we’ll learn and build together.