
UX vs CX vs Academic Research: What’s the Difference and Why It Matters
If you’re navigating research, design, or organizational strategy, you’ve likely heard of User Experience (UX) and Customer Experience (CX). These terms are sometimes used interchangeably, but doing so obscures important differences that influence how we approach user journeys, client relationships, and research outcomes.

Welcome to Bernatchez & Company where Research Meets Purpose
I’m Dr. Annie Bernatchez, and I created Bernatchez & Company to offer something I felt was missing: a consultancy that blends academic depth with practical strategy — for those seeking to make research-informed decisions and work toward a meaningful and profitable future.