Terms of Use and Privacy Policy

Effective Date: July 24th 2025

Welcome to www.bernatchez.io, the official website of Bernatchez & Company (“we,” “us,” or “our”). By accessing this website or engaging with our services—including consulting, research, teaching, workshops, coaching, digital products, and all related communications—you agree to be bound by the terms and privacy practices described below.

If you do not agree to these Terms or our Privacy Policy, please do not use our website or services.

1. Scope of Services

Bernatchez & Company offers consulting services in user experience (UX), client experience (CX), academic research, coaching, teaching, and custom-designed workshops. These services may be delivered digitally, in-person, or through downloadable products. Our services are primarily tailored for organizations, institutions, and individuals seeking strategic, research-based insight.

2. Acceptance of Terms

Your access to and use of our website or services constitutes your acceptance of these Terms and our Privacy Policy. Additional, specific terms will apply when you enter into a signed service agreement or contract with us. These specific agreements will outline provisions related to deliverables, timelines, payment terms, confidentiality, and data collection, especially in cases involving research participation or academic collaboration.

3. Privacy Policy

3.1 Information We Collect

We may collect the following categories of information:

  • Personal Information: Name, email address, organization, phone number, and other identifiers you provide voluntarily via forms, bookings, or email.

  • Usage Data: Information on how you interact with our site (e.g., IP address, browser type, pages visited).

  • Transaction Data: When purchasing digital products or booking services, we may collect billing information (e.g., processed securely via Stripe, PayPal, or Coinbase Commerce).

  • Research-Related Data: If you voluntarily participate in a study, we may collect data through surveys, interviews, recordings, or observations. These are governed by a separate research-specific consent agreement.

3.2 How We Use Your Information

We use collected information to:

  • Provide and improve our services.

  • Communicate with you regarding bookings, products, or inquiries.

  • Conduct ethical research and analysis, with appropriate consent and anonymization.

  • Comply with legal and contractual obligations.

3.3 Sharing and Disclosure

We do not sell or rent your information. We may share data with third-party service providers for payment processing, scheduling, analytics, or communication, under strict confidentiality agreements.

Data collected through research is anonymized or pseudonymized where applicable and never shared publicly without informed consent.

4. Confidentiality and Intellectual Property

All content on this website—including text, logos, methods, templates, visuals, and downloadable materials—is the intellectual property of Bernatchez & Company and may not be reproduced, copied, or repurposed without explicit written permission.

Clients and users agree not to disclose proprietary information shared in the course of services, workshops, or coaching, unless otherwise agreed upon in writing.

5. Research, Teaching, and Coaching Provisions

5.1 Research Ethics and Consent

Participation in any research conducted by Bernatchez & Company is entirely voluntary and governed by separate, signed Informed Consent Agreements. These agreements will outline:

  • The purpose of the study.

  • What data will be collected.

  • How confidentiality will be maintained.

  • Your rights as a participant, including the right to withdraw.

5.2 Teaching and Workshop Materials

Teaching content, lecture materials, and workshop tools are proprietary and may be provided for educational or reference purposes only. Redistribution, resale, or unauthorized use is strictly prohibited.

5.3 Coaching Confidentiality

Information shared during coaching sessions is treated as confidential. Notes or records, if kept, are for professional use only and will not be shared without consent, unless legally required.

6. Cookies and Tracking

Our website uses cookies and similar technologies for analytics and website functionality. You may opt out of non-essential cookies through your browser settings. By continuing to use the website, you consent to our cookie usage as outlined in this policy.

7. Third-Party Links

Our website may contain links to third-party services such as Stripe, PayPal, Calendly, or social media platforms. We are not responsible for their privacy practices or content. Please refer to their policies when interacting with these services.

8. Limitation of Liability

We do our best to ensure that all content and services are delivered accurately and ethically. However, we do not guarantee specific outcomes. Bernatchez & Company is not liable for any direct, indirect, incidental, or consequential damages arising from the use of this website or services.

9. Changes to These Terms

We reserve the right to update these Terms and our Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. Continued use of the website or services after such updates constitutes your acceptance.

10. Contact

If you have any questions about these Terms or our Privacy Policy, please contact us at:

Bernatchez & Company

Email: contact@bernatchez.io

Website: www.bernatchez.io

Location: Ottawa, Canada

Note: Clients who enter into a formal service agreement will receive project-specific terms and privacy clauses, including details on data management, intellectual property, confidentiality, ethical considerations, and dispute resolution.