Customer Experience Strategy
Understand What People Really Need
We offer both strategic guidance and full-service research to help you design systems, services, and experiences that truly resonate.
As academic and UX/CX hybrid consultants, we combine the depth of sociological insight with the precision of user- and customer- centered methods — supporting teams through research planning, interviews, testing, and analysis..
Teams gain actionable insights, sharper design decisions, and greater alignment with real user needs — leading to more thoughtful, inclusive, and effective products or services.
Whether you’re launching a new initiative or refining an existing solution, we help you uncover user needs, avoid costly assumptions, and turn evidence into confident, actionable design decisions.
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Whether you’re building something new or refining what already exists, we tailor the research to fit your structure, context, and goals. When you’re navigating assumptions, uncertainty, or disagreement, this work brings clarity and forward direction.
We support product strategy, UX & CX research, and design grounded in real user insight and ethical priorities. Ideal for work in:
Education & learning platforms
Healthcare & care systems
Civic tech & social innovation
Arts, culture & engagement
Ethical and sustainable design
We help you explore key questions such as:
What do users truly need, value, or find challenging?
How do people interact with your service, content, or platform?
Where are the moments of friction, confusion, or exclusion?
How can design better align with user expectations and values?
What evidence supports confident, user-informed decisions?
Our approach is shaped by an academic foundation in sociological research, offering depth and critical perspective to UX & CX work that supports mission-driven teams and sector-specific goals.
We bring academic depth and UX & CX research methods together to support ethical, evidence-based design. Our approach includes:
Research planning and stakeholder alignment
User interviews and usability testing
Thematic, sentiment, and pattern analysis
Preference testing and card sorting
Research synthesis and actionable reporting
Collaboration across design, development, and strategy teams
Deliverables are tailored to the scope and goals of your project. Common outputs include:
Research briefs or interview guides
Coded transcripts or thematic summaries
Insight decks and detailed reports
Executive summaries for product or strategy teams
Follow-up consultation to support implementation
UX & CX Insights
