Our Work

A regional nonprofit noticed declining service uptake among its target population but lacked data to understand why. Leadership assumed accessibility issues were primarily logistical.

We conducted in-depth interviews and focus groups with both current and former service users, combined with a thematic analysis of intake forms and staff observations.

Findings revealed that the primary barrier was trust, not logistics. The organization redesigned its intake process, leading to a 34% increase in first-time service uptake within 6 months.

A graduate faculty was experiencing high first-year attrition and low student satisfaction scores. Faculty leadership knew something was wrong but didn't know where to look.

We mapped the full student journey from admission to the end of year one using journey mapping, student diary studies, and interviews with faculty and administrative staff.

Three structural pain points were identified and addressed, including a critical communication gap in weeks 3–6. First-year retention improved by 18% the following year.

A seasoned professional transitioning from a corporate role to independent consulting needed to define her positioning, ideal client profile, and service offering, without guesswork.

We combined one-on-one coaching sessions with a small qualitative study of her former colleagues and ideal clients, surfacing how her strengths were perceived externally.

Within three months she had a clear positioning statement, a focused service menu, and her first two retainer clients, secured through a referral network activated during the process.

A policy team needed to evaluate external research reports and commission their own studies but lacked the methodological foundation to do so critically and confidently.

We designed and delivered a four-session research literacy curriculum, tailored to their policy context, including hands-on exercises using real reports from their sector.

Post-training evaluation showed a 91% increase in participants' confidence in critically reading research. The team subsequently commissioned their first independent study.